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Catalyst Patterns
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Founders Group
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↓  One-Time Offer · The Catalyst Selling Founders Group  ↓

Catalyst Patterns gives you the lines. Catalyst Selling shows you exactly where each one goes. Kenrick is teaching it live on Wednesday nights right now, and you can take a seat in the Founders Group for $300 less than anyone else pays.

You Have the Patterns. Now Get the Whole Conversation They Belong In

The Catalyst Selling Master Model: live with Kenrick on Wednesday nights, every recording with permanent access

Congratulations. Catalyst Patterns is yours, and all six lessons are waiting in your account.

Here’s what you just bought, in one line: the exact language that fires a catalyst, so the buyer finds the reason to say yes on their own.

A pattern is one line in one moment. The question is which moment.

Step 1
The patterns
Catalyst Patterns. The lines that fire a catalyst, and the order to use them in.
Yours now
Most people who learn a set of patterns use them the same way: they wait for a gap in the call and try one. Sometimes it lands. Sometimes it lands in the wrong place, and the buyer pulls back without anyone knowing why.

Catalyst Selling is the map those patterns run on. One sales conversation, six stages, each one handing the next what it needs. Receptivity opens it, Stakes finds their reason, Leverage finds the tension, Lock matches your offer to their standard, Yes handles their concerns and Momentum turns the decision into action.

Once you know which stage you’re in, you know which pattern to use, and the ones that go deepest stop being guesses. Kenrick is teaching it live on Wednesday nights through November 18, and every lesson taught so far is recorded and waiting for you.

Or keep reading for what the Founders Group covers.

Every Pattern Has a Place in the Call.

What You Get

1
Receptivity and StakesStages one and two
How the call opens, and the reason the buyer is really there. One opening question that puts them in the lead, then the four reasons buyers come in with, so you know what to listen for before they say it.
  • The opening that gets them talking about their reason, not your offer
  • Relief, protection, improvement or opportunity: which one is live
  • What to ask about the last thing they tried, and what they want to keep
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Leverage and LockStages three and four
Where the real tension sits, and the target they describe in their own words. Then which parts of your offer to present and which to leave out, matched to the standard they just set.
  • The catalyst question that fits your offer, and where your patterns go
  • Presenting only what meets their standard, in the order to show it
  • The limits to say out loud, so they believe the rest
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Yes and MomentumStages five and six
The concerns buyers actually raise, sorted by kind, with the answer each one needs. Then the first action that turns a decision into something they do, before second thoughts get a vote.
  • Information, fit, money, timing, trust or another person: what each concern needs
  • Price at the same temperature as everything before it
  • The first promise you keep fast, and the handoff that heads off buyer’s remorse

Take Your Seat in the Founders Group

One click adds it to your order. Your Zoom room and the Wednesday dates are on the next page, and every recording lands in the same account as Catalyst Patterns.

A seat in the Founders Group, live with Kenrick on Wednesday nights through November 18
Every lesson recorded so far, waiting in your account the second you join
All six stages, as one conversation: Receptivity, Stakes, Leverage, Lock, Yes and Momentum
AI tools on every lesson, and 5,000 AI credits
$697 instead of $997, offered only on this page

$997

Just $697

$300 off, offered only on this page

One-time payment · Offered only on this page · No subscription

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The Live Lessons Still Ahead

Wednesday nights at 7:00 PM Eastern, on Zoom, with Kenrick. Bring your own calls. Every lesson taught so far is recorded and waiting in your account the moment you join.

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Live lesson, 7:00 PM ET

Miss one and the recording is in your account the same day.

Still Have Questions?

When are the live lessons?

Wednesday nights at 7:00 PM Eastern, on Zoom, through November 18. Every lesson is recorded and in your account the same day, so a missed one is waiting for you.

I’m joining partway through. Have I missed anything?

No. Every lesson taught so far is recorded, with its AI tools, and opens the moment you join. Most people watch the recordings first, then come live.

How is this different from Catalyst Patterns?

Catalyst Patterns is the language: the lines that fire a catalyst. Catalyst Selling is the whole conversation those lines live in, stage by stage, so you know which one to use and when.

Why is it $697 here?

The Founders Group is $997 on its own. You just bought Catalyst Patterns, so this page takes $300 off. The price is only offered here.

One more thing · Catalyst Patterns